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Please join us for an Alumni Master Lecture featuring Michelle Adams BA’87, MA’88, PhD’95, founder and president of Marketing Brainology.

"Predicting Human Behavior: Why the World Will Belong to Economists & Neuroscientists"

Understanding and measuring human behavior is complex. With the help of a cross-disciplinary approach, we can peel back the layers to better understand and predict behavior. Learn how companies across the world are incorporating new ways to measure and act upon this information.
Thursday, March 27, 2014 at 4:00 PM


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